Prof. Dr. rer. oec. Valerie Wulfhorst

Forschung

Publications anf Conferences


List of Publications
Monography
Wulfhorst, V. (2008):Marketing Assets & finanzieller Erfolg – eine Analyse am Beispiel von Kundenzufriedenheit und Economic Value Added, Marburg: Tectum, 2008.
Articles in International Journals
(double blind review)
Rese, M./Wulfhorst, V. (2009): The Influence of Customer Relationship Metrics on Shareholder Value, in: Journal of Business Market Management, Vol. 3, No. 1, 2009, S. 51-64.
Rese, M./Herter, V. (2008): Der Einfluss von Marketing Assets auf den Shareholder Value, in: Marketing Review St. Gallen (formerly: Thexis), Vol. 9, No. 2, 2008, S. 14-17.

Conference Contributions
(double blind review)
Rese, M./Herter, V. (2008): Measuring the Financial Outcome of Marketing: Matching Performance Measures with Marketing Actions, INFORMS Marketing Science Conference, Vancouver, 2008.
Rese, M./Herter, V. (2008): Marketing Controlling with VAR Models: Opportunities and Limitations, Proceedings on the 3rd Annual International Conference on Business Market Management, St. Gallen, März 2008.
Rese, M./Herter, V. (2007): Measuring Marketing Success from a Value-Based Perspective, INFORMS Marketing Science Conference, Singapore Management University, 2007.
Rese, M./Herter, V. (2007): The Influences of Marketing Assets on Shareholder Value, Proceedings on the 2nd International Conference on Business Market Management, Delft, 2007.
Rese, M./Herter, V. (2007): The Influence of Customer Relationship Metrics on Shareholder Value, Relationship Marketing Summit, Buenos Aires, 2007.
Rese, M./Graefe, G./Herter, V. (2004): Mangelnde Relevanz als Informationsqualitätsproblem in unternehmerischen Entscheidungsprozessen, in: Dadam, P./Reichert, M. (Hrsg.): Informatik 2004 – Informatik verbindet, Band 1, Bonn: Gesellschaft für Informatik, 2004, S. 249-253.
Rese, M./Graefe, G./Herter, V. (2004): Relevance as an Information Quality Problem in Corporate Decision-Making Processes, in: Grundspenkis, J./Kirikova, M. (Eds.): CAiSE’04 Workshops, Vol. 2, Riga: Technical University, 2004, S. 25-36.

Articles in Journals and Books
(without double-blind review)
Rese, M./Herter, V. (2005): Erfolgsbeurteilung und –kontrolle im Marketing, in: Wisu, Vol. 34, Nr. 8/9, 2005, S. 1010-1011.
Rese, M./Herter, V. (2005): Preise und Kosten - Preisbeurteilung im Industriegüterbereich, in: Backhaus, K. (Hrsg.): Handbuch Industriegütermarketing, Wiesbaden: Gabler, 2004, S. 969-988.