Prof. Dr. rer. oec. Valerie Wulfhorst

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Curriculum Vitae Prof. Dr. Valerie Wulfhorst
Education 1998-2003
Studies in Business Administration, University of Paderborn
2008 Doctorate as Dr. rer. oec., Ruhr-University of Bochum, topic: Marketing Assets and Financial Performance – an Analysis Based on the Example of Customer Satisfaction and Economic Value Added
Academic Experience 2003-2009Research and Teaching Assistant, Ruhr-University of Bochum and University of Paderborn, department of business administration, focus on marketing, Prof. Dr. Mario Rese
Practical Experience
2000-current Management of the bakery “Wulfhorst Der Frischebäcker”, focus on Marketing, Finance, Controlling
2003-current Self-employed Consultant, business projects, e.g. for ThyssenKrupp, DaimlerChrysler, Vogelsänger Event etc.
2001 Mercedes-Benz USA, LLC, Montvale/New Jersey
2001 Miele & Cie. GmbH & Co., Gütersloh
2000 Alcina Cosmetic Dr. Kurt Wolff GmbH & Co. KG, Bielefeld
1999 & 2000 Mercedes-Benz Niederlassung OWL, Bielefeld
1999 Greiffenhagen GmbH, Bielefeld
1998 Dr. August Oetker Nahrungsmittel KG, Bielefeld
2004 Universitätsgesellschaft Paderborn
Award for the best diploma thesis
2004-2007, Online-Scholarship
2007 Deutsche Forschungsgemeinschaft
Conference Scholarship INFORMS Marketing Science Conference, Singapur
2008 Alwin Reemtsma-Stiftung, Research Project “Measuring the Financial Outcome of Marketing“, INFORMS Marketing Science Conference, Vancouver