IMIS – Online M.A.
|1st Semester||2nd Semester||3rd Semester||4th Semester|
|International Management||Business Process Management||Business Marketing Management||Digital Product & Project Management|
|International Economics||Corporate Entrepreneurship & Innovation||Leadership & Change Management||Master’s Project: Final Thesis + Colloquium|
|Management Accounting & Finance||E-Business||Business Intelligence|
|Business Informatics||Enterprise Resource Planning||Information Management|
|*Only the German version of the Examination Regulations is legally binding|
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The module imparts skills and application-oriented knowledge from fundamental areas of business informatics, such as computer systems, computer networks, operational application systems, database systems, software engineering, and management support systems. In addition, more specific topics, such as the business process management, which is important for today’s dynamic and highly competitive as well as IT-influenced business world, fundamentals of data security and data protection, and information management as leadership actions in IT, will be dealt with.
The first part of this module comprises basic concepts of business intelligence, e.g., data warehouse, the ETL process, OLAP, and data mining. The second part is based on the theoretical and practical learning of an entire ETL process using case studies provided by the SAP University Alliance. The third part of the module concentrates on learning and using data mining processes and tools. Students are confronted with new developments in the area of business intelligence.
Business Marketing Management
Introduction to Business Marketing Management (Definition and Characteristics, Rationality and Specific Investments in Business Markets); Understanding Business Customers: Organizational Buying Behavior (Org. Buying Process, Forces Shaping OBB, Buying Center); Selecting Customers and Creating Customer Value (Value of Customers, Value for Customers); Customer Relationship Management in Business Markets (Transaction vs. Relationship Customers, Managing Customers & Customer Relationships); Services and Flexible Market Offerings (Role & Characteristics of Services, Constructing Product-Service-Bundles); Pricing (Importance and Overview of Pricing Tools, Conjoint Measurement, Value-Based Pricing, Competitive Bidding); Personal Selling (Organizing Sales Force, Key Account Management). The contents will be taught in three steps: 1. in-class teaching activities (summer camp), 2. teaching and applying contents to real case studies online (blended learning) using interactive learning tools on Moodle/eLearning platform (e.g. Wikis, Forums, Video-Conferences), 3. students develop their own case study about a particular B-to-B related decision of a real company and its analysis against the learnt background (e.g. in the company in which students are working).
Business Process Management
The module contains six parts: First, as introduction, targets and strategies of process management and of operations management are critically discussed. In part two, the focus is put on the design of products and services (product design, criteria, specialties of service design). The third part is about strategies and methods for the design and management of business processes (business process design, business process management, value stream mapping). In part four, concepts and methods for managing the manufacturing efficiently are critically analyzed. Part five shows the possibilities for continuous improvement (quality management, TQM, ISO, Six-Sigma, risk management). The last part paves the development path of product and process management towards "Industry 4.0" (Industry 4.0 as new development paradigm, implementation of Industry 4.0).
Corporate Entrepreneurship & Innovation
Students receive in-depth knowledge of business start-ups (entrepreneurship), the characteristics of entrepreneurial behavior within organizations (intrapreneurship), and the management of innovation. A number of creative techniques and ideation methods are introduced, as well as processes for implementation. After completing this module, students should understand the unique opportunity of entrepreneurial behavior and should possess advanced knowledge and skills necessary for a) becoming a driver of innovation in established organizations or b) setting up a new, innovative business.
In the first part of the module, students elaborate the basics of e-commerce and e-business, they discuss the dynamic development of the technological infrastructure and company-specific diffusion of e-business and e-commerce concepts. The second part concentrates on strategies and applications, in particular the customer relationship and the supply chain management as well as the electronic procurement. Furthermore, e-business models and their specific characteristics are covered, e.g., with regard to network effects, another focus is put on digital marketing.
Enterprise Resource Planning
After discussing the main idea of ERP systems in contrast to alternative solutions (Best of-Breed), the core business processes in SAP ERP are covered. After this, the module focuses on the strategic value of ERP systems, using the live simulation ERPsim. Finally, ERP system implementation and configuration are addressed and current developments, e.g., InMemory databases, are dealt with.
After covering the conceptual foundations, the module turns to the necessity of an organizational information management, the dynamic development of the relevant socio-technical framework as well as alternative information management approaches with their respective range of tasks. A focus is then placed on the application of operational and strategic methods for goal setting, strategy development, strategy implication, and performance measurement, for example with the help of process modelling, scenario planning, portfolio analysis, benchmarking, and the balanced scorecard.
The module comprises three main areas: the European Central Bank (ECB) and its monetary policy, European integration and foreign trade. The starting point is a detailed introduction to the German and European economy. The first focus is put on the ECB's role in the institutional mix, the refinancing process of commercial banks, and the transmission process of monetary policy. Recent developments like virtual currencies are also dealt with. Focus two covers the process of economic integration in general as well as in the specific context of the European integration. Recent developments (Brexit etc.) are discussed. In the third focus, foreign trade topics, i.e., exchange rate systems, the formation of exchange rates in a small and open economy as well as the essential theories of pricing (UIP, PPP) are thematized.
The module consists of three parts: 1. Development and Future of International Business and Globalization, 2. Developing International Strategies: Markets, Production, Innovation, 3. Intercultural Management & International Human Resources.
Leadership & Change Management
The module discusses principles involved in organizational change and outlines how to manage that change. In particular, the role of leadership and teamwork is addressed, with special emphasis on industrial organizations. Initially, we will analyze how an organization works, how change affects organizations, the most common types of organizational change, as well as management tools and techniques required as an organization passes through various stages of the change cycle. On that basis, the selection of a leadership style appropriate for a team performance context, how to build trust between team members, how to truly empower others and how to manage the conflicts that arise over task performance and interpersonal issues will be discussed. Where appropriate, examples and case studies of change management and leadership styles in managing change are used. The module contains three parts: 1) the foundations of organizations, 2) strategies for planning change, 3) implementation of change in corporations and how to manage it.
Management Accounting & Finance
Part I: Management Accounting: Control Systems and Performance Measurement, Shareholder Value, Incentive Systems; Part II: Investment Decisions: Investment Criteria and their Critical Evaluation, Discounted Cash Flow Analysis, Project Analysis; Part III: Financing: a) Risk: Risk and Return, Diversification, Market vs. Unique Risk, Capital Asset Pricing Model, Weighted Average Cost of Capital und Company Valuation b) Financial Analysis and Planning: Long-Term and Short-Term Planning, Liquidity c) International Financing: Foreign Exchange Markets, International Investment Decisions. Each chapter will be followed by case studies, which require the application of learnt contents to real-life company situations. The exercises and case studies will be solved with MS Excel. Solutions will be discussed in international teams via the e-learning platform Moodle by applying its various tools of electronic co-operation (wikis, tasks, video and electronic material uploads, video conferences, badges etc.). Optional Excel courses are offered to provide a rather homogeneous Excel knowledge in class.
The module contains a Master's thesis and colloquium. The thesis requires scientifically processing an independently identified problem/question relevant in research or practice in the fields of management or information systems and possible combinations. The Master's thesis requires a higher level of independence of the student regarding the selection of the research problem/questions, research methods and literature, a critical reflection and classification of existing research and regarding the student's own contribution in developing a solution. By choice, students can write their thesis in the context of their job. Subject of the colloquium is an oral presentation of the thesis as well as the methodology used, and a subsequent discussion.